DOLCE VITA TEJO, THE NEW CONCEPT OF SHOPPING RESORT IN PORTUGAL
The grand opening party of the new restaurant area of Dolce Vita Tejo, which was held last April and included concerts, showcookings and activities for the little ones, has marked a new inflection point of a 2018 full of novelties.
In addition to this renewed restaurant area, designed by the prestigious architect Marta Banús and composed of five different areas, with a modern and striking decoration, the transformation of the commercial offer, based on a reinforcement of the fashion axis, is now under way.
The Inditex Group has reformulated five of its stores, making expansions that increased its total area in Dolce Vita Tejo by 39%, and some other brands, such as Stradivarius or Oysho, have remained with an area above the average they occupy in the market.
Zara has also significantly expanded its area, reinforcing the space dedicated to Zara Woman with a much more modern design and marked by the presence of LED screens in all spaces. The remaining Inditex Group brands have also been transformed, including Pull & Bear and Bershka, increasing their individual visual impact.
In addition to the Inditex Group, other important brands are betting on this external image, such as Grupo Mango (in its Violeta by Mango and Mango Woman stores), and also A Loja do Gato Preto, the only one so far outside of the fashion sector with this type of façade, thus forming an architectural approach of disruptive facades that are part of the Shopping Resort concept, and which represent an innovation in Portugal
2018 continues the line of enormous dynamism printed by Eurofund during 2017, year in which 41 new units were inaugurated, including openings, relocations, renovations and extensions, representing more than 7,000 m2 of gross leasable area (GLA), and in the that there was the landing of brands such as Adidas or Zero Latency, the latter bringing to Portugal an experience in virtual reality unprecedented in the country. Thus, so far this year, nine commercial units have been renovated or relocated, with a total of 4,077m2, an evolution that confirms the success in Portugal of our Shopping Resort concept, transversal to the areas of fashion, restoration and leisure.