The Eurofund Group president introduces Dolce Vita Tejo´s rebranding

El presidente de Grupo Eurofund, Ian Sanford, protagonizó un encuentro con proveedores, arrendatarios y amigos de Dolce Vita Tejo el pasado mes de enero para explicar la transformación en la que ya se halla inmerso el centro y anunciar que pasará a llamarse  UBBO.

Ian Sanford aseguró que el cambio de nombre tiene que ver con una nueva etapa del centro, pues 2019 será el año en el que el nuevo UBBO consolide su carácter de shopping resort, donde se combinen las compras con el ocio, el entretenimiento y los servicios. Un lugar ‑añadió el presidente de Eurofund— que responde a los nuevos gustos y exigencias del consumidor.

Entre los cambios que tendrán lugar, destacó una nueva entrada en la que antes era la parte trasera del edificio, y que le dará mayor movimiento y mayor vida. Todas las paradas de transporte público serán transferidas a esta zona, y en el interior se habilitarán zonas de descanso, zona de juegos para niños y también un verdadero Concierge para un excepcional servicio al cliente para los visitantes al centro.

Ian Sanford, chairman of Eurofund Group, presented to suppliers, tenants and friends of Dolce Vita Tejo that the centre was to be renamed as UBBO. During his speech of January 2019, Mr. Sandford explained the changes that will be taking place over the course of this year. UBBO is now fully immersed in these changes and through these Eurofund will create the first shopping resort in Portugal, where shopping is combined with leisure, entertainment and services.

Among the changes that will take place, a new entrance will be added to provide access from the back of the property. This will form the basis of the new transport hub at UBBO. Inside the resort, new rest areas and playgrounds will be created along with the inclusion of a concierge allowing the resort to provide exceptional customer service for visitors.

The renovation of the central plaza that is currently taking place was also presented, with works to be completed by December of this year. It is a project that has been designed by the prestigious architect Teresa Sapey and will transform the plaza into the leisure centre of UBBO.

An ambitious landscaping project will create new gardens, rest areas, terraces and cafes, where visitors can enjoy the outdoors. The plaza will include a wide variety of leisure attractions, such as a trampoline park, climbing walls, minigolf, a traditional merry-go-round and The Hood, an urban space with an original approach to shopping through entertainment and art. The full experience of The Hood will be revealed on the opening of the plaza.

Andy Stalman of Totem branding, the developers of the UBBO brand, presented how the new logo will be applied and explained how the name conveys the freshness and fun associated with the new shopping experience that UBBO will be.

A hospital in UBBO.

Finally, Pedro Aguiar and João Estevão of Trofa Saúde, the private healthcare group, announced the group will invest 50 million euros into UBBO, creating what will be its second hospital in Lisbon. The 15,600 m2 centre will consist of 160 beds and will host consultation rooms, operating theatres, a maternity ward and a 24-hour accident and emergency.  

It was also confirmed by João Mourão of Auchan that UBBO’s current supermarket, Jumbo, will be rebranding itself under the name Auchan showing their commitment towards UBBO’s overall rebranding of the scheme.