Odeón takes the experience and the emotional factor to the limit with its new image
After more than a year and a half of works and over €10 million of investment, we have turned Odeón into one of the most contemporary centres in Spain and a reference in Narón and the Ferrolterra region.
We have taken the possibilities of generating experience through architecture to the limit. Its exterior has been turned into a magical and surprising light and colourful show, where the "O" of Odeón, symbolling the new and fun brand image, takes centre stage and underpins lighting as a key emotional factor.
This striking exterior metamorphosis has been accompanied by a profound interior renovation, which has endowed the centre with warmer rest areas, more comfortable social atmospheres, interior and exterior terraces and spacious and bright commercial and communal areas.
The new decoration is inspired by early twentieth century Ferrol, with its wide avenues and promenades that adorn its urban centre. Comfort and landscaping play a key role in the layout of different areas, ensuring a sense of privacy and comfort, similar to the feeling guests find in their homes. A place to enjoy reading, conversations and serve as a meeting place
Another distinctive point in relation to the new image is the landscaping, which has been thought through down to the very last detail, providing a particularly eco-friendly characteristic to the centre.
The fusion of all these elements, architecture, lighting, interior design and branding, have made the recent reopening of Odeón a resounding success. It marks a before and after in the history of the centre making it a unique place to share experiences and spend time. Odeón now serves as a reference for other centres in relation to image repositioning.