- Fielmann extends its lease at Rhein-Ruhr Zentrum for a further five years
- Store to expand to approximately 300 sqm, introducing a modern concept for vision and hearing care
- Further investments by established retailers reinforce the centre’s ongoing transformation
Mülheim an der Ruhr, July 13, 2026 – Rhein-Ruhr Zentrum (RRZ) continues to deliver on its repositioning strategy with another significant leasing milestone: Fielmann has agreed an early five-year lease extension and will expand its store to approximately 300 sqm as part of a comprehensive refurbishment programme, almost doubling its current retail space.
The investment underlines Fielmann’s long-term commitment to the location and its strong market position within Rhein-Ruhr Zentrum. The new, larger branch is undergoing refurbishment and will feature a completely new shop fit-out, offering a huge selection of glasses from all brands and designers, as well as the extensive Fielmann collection. Modern digital hearing aids are also fitted at Fielmann in the Rhein-Ruhr Zentrum. To ensure uninterrupted service during the refurbishment works, Fielmann will temporarily relocate to a temporary alternative space in the basement of the centre This will allow customers to continue accessing the full range of services throughout the construction period.
“Fielmann’s long-term lease extension and significant investment represent another strong vote of confidence in the future of Rhein-Ruhr Zentrum,” said Olaf Ley, CEO Retail Germany at Eurofund Group. “Fielmann has been one of the centre’s most successful and well-established retail partners for many years. The decision not only to extend its lease but also to substantially expand and modernise its store highlights the attractiveness of Rhein-Ruhr Zentrum as a retail destination and validates our long-term asset management strategy.”
“We are pleased to continue our long-standing partnership with Rhein-Ruhr Zentrum and to further strengthen our presence at the centre. With a sales area that will soon be almost twice as large and a new shop design, we are making targeted investments to create an even better shopping experience and expand the range of products and services we offer our customers. Rhein-Ruhr Zentrum provides an attractive environment for our business and continues to evolve successfully through its ongoing repositioning”, adds Fielmann Brand Manager Laura Eckert.
Fielmann’s investment forms part of a broader wave of commitments from established occupiers at Rhein-Ruhr Zentrum. dm and Hunkemöller are also investing in new store concepts and modernised retail spaces. Their long-term lease commitments and refurbishment programmes demonstrate the confidence of leading retailers in the centre’s future and support its ongoing transformation.
Through the continuous optimisation of its tenant mix, targeted investments in customer experience and the modernisation of retail space, Eurofund continues to strengthen Rhein-Ruhr Zentrum’s position as one of North Rhine-Westphalia’s leading retail destinations. The long-term investment decisions of prominent brands further demonstrate the growing attractiveness of the centre and the successful progress of its repositioning strategy.
Press Contacts Eurofund, Germany
Anja Lottmann, Lottmann Communications
Andrea Ungereit-Hantl, Lottmann Communications
About Eurofund Group
Eurofund Group is an investment, development and real estate management group with over 30 years of experience in the market. It operates in Spain, Portugal, the United Kingdom, Germany and Italy, and is structured across several business lines: Eurofund Retail and Living, which includes coliving spaces such as Tribu in London, and senior living projects under the Luana brand.
Among the company’s most prominent projects are Puerto Venecia in Zaragoza — awarded Best Shopping Centre in the World at MAPIC 2013 —, the acquisition of UBBO (formerly Dolce Vita Tejo) in Lisbon, transformed into Portugal’s first “shopping resort”, and the acquisition, together with Henderson Park, of Silverburn, Glasgow’s leading shopping centre. In March 2024, Eurofund Group acquired Islazul alongside Henderson Park — Madrid’s largest shopping centre and a sustainability benchmark, which in 2025 achieved the highest rating under the BREEAM® certification framework.
In 2022, the company made its first entry into Italy with the acquisition of Parma Retail, in partnership with Signal Capital, to transform it into Parma Promenade. In July 2023, Eurofund Group further expanded its European presence with the acquisition of Rhein-Ruhr Zentrum in Mülheim, Germany, through a joint venture with Signal Capital.
About Rhein-Ruhr Zentrum
The Rhein-Ruhr Zentrum is located in one of Germany’s largest metropolitan areas, the Rhine-Ruhr region, with more than ten million inhabitants, attracting visitors from Essen, Oberhausen, Duisburg and Düsseldorf. It is an established shopping center that has continuously grown since opening in 1973. With more than 100 retail stores, restaurants and service providers, it offers a diverse shopping and leisure experience. The Rhein-Ruhr Zentrum is not only a popular shopping destination, but also an important social meeting place within the region.
In July 2023, the pan-European real estate investment and development company Eurofund Group and London-based private equity company Signal Capital Partners signed a purchase agreement for the 200,000-square-meter Rhein-Ruhr Zentrum in Mülheim. Around 180 million euros will be invested in the RRZ over the coming years.
Further information can be found at www.rrz.de/
