Parma, 2 September 2026 – Parma Promenade, the first open-air Shopping Resort in Emilia-Romagna created through a joint venture between Eurofund Group and SIGNAL, is ready to welcome its first visitors. Starting from 2 September, the destination will kick off commercial activities with the opening of an initial phase.
This opening marks its operational start, transforming the former site into an open-air promenade that seamlessly integrates retail, dining, leisure and sport across more than 40,000 sqm area, offering a distinctive shopping experience designed for the entire province of Parma.
Throughout the month, Parma Promenade’s offer will continue to expand with progressive new store openings leading up to the official institutional inauguration on September 24. On this occasion, with the presence of local authority representatives, business leaders and key stakeholders, the Shopping Resort’s new positioning will be presented in detail, marking its grand opening. This will be followed by a weekend of activities on September 25, 26 and 27, designed for the local community to celebrate the arrival of the fist open-air shopping destination in the region.
“The opening of our first stores marks an exciting start for Parma Promenade as we begin welcoming the local community” – comments Stéphane Hepburn, CEO of Eurofund Group Italy. “Transforming this site into an innovative destination reflects our commitment to bringing long-term value to the area, and the positive response from leading brands confirms the strength and appeal of this project.”
First phase brands opening on September 2:
The stores opening their doors on September 2 feature a diverse mix of fashion, lifestyle, home, beauty, and services:
- Fashion & Accessories: OVS, Carrera, Kaloa, Terranova, Skechers, Clayton, Pandora, Kiabi, Cisalfa, Only, Jack & Jones
- Home, Lifestyle & General Retail: Legami, Happy Casa Store, Tedi, Giunti al Punto, Dadi & Mattoncini, Pepco
- Beauty, Health & Personal Care: Equivalenza, Idea Bellezza, Normal, Drogerie Markt, Dental Pro
- Pet Care & Services: Arcaplanet
- Food & Beverage: Sandrino Gelateria, La Piadineria
SIGNAL
SIGNAL is a €5.1bn London-based investment firm focused on opportunistic credit and special situations across private and public markets in Europe. Founded in 2015 by a seasoned management team with decades of experience in complex investing, the firm combines investment discipline with strategic innovation to deliver consistent performance for investors across market cycles.
Press Office
Prosek Partners – [email protected]
About Eurofund Group
Eurofund Group is an investment, development, and real estate management group with over 30 years of experience in the market. It operates in Spain, Portugal, the United Kingdom, Germany, and Italy, and is structured into several business lines: Eurofund Retail and Living, which includes coliving spaces such as Tribu in London, and senior living projects under the Luana brand.
Among the company’s most significant projects are Puerto Venecia in Zaragoza—awarded Best Shopping Centre in the World at MAPIC 2013—the acquisition of UBBO (formerly Dolce Vita Tejo) in Lisbon, which was transformed into Portugal’s first shopping resort, and the purchase with Henderson Park of Silverburn, Glasgow’s leading shopping centre in the United Kingdom. In March 2024, Eurofund Group, in collaboration with strategic partners, acquired Islazul with Henderson Park, Madrid’s largest shopping centre and a pioneer in sustainability, which in 2025 obtained the highest rating within the BREEAM® certification framework.
In 2022, the company made its first entry into Italy with the acquisition of Parma Retail, in partnership with its strategic partner in the project, Signal Capital, to transform it into Parma Promenade—an asset it ultimately acquired in 2024. In July 2023, Eurofund Group further expanded its presence in Europe with the acquisition of Rhein Ruhr Zentrum in Mülheim, Germany, through a joint venture with strategic partners.
Information
Press office Italy
Burson Group Italy
Giada Mentegari – [email protected]
