- Long-term lease agreement underlines a multi-year commitment to the location
- Shopfitting is being adapted to the latest H&M store concept
Mülheim an der Ruhr, October 8, 2026 – Another major leasing success for Rhein-Ruhr Zentrum (RRZ): H&M is expanding its existing floor space to more than 2,200 square metres in future and has signed a multi-year lease. The international fashion retailer has been present at RRZ since 1992 and, with the expansion of its store and the long-term lease extension, is sending a clear signal of confidence in the future of the location and the centre’s ongoing repositioning. CBRE acted as leasing partner.
New store with expanded range
As part of the expansion, H&M will completely redesign its store at Rhein-Ruhr Zentrum and adapt the shop fit-out to the latest H&M store concept. The result will be a significantly larger, fully modernised H&M store with a broader offer for visitors to RRZ. During the construction and fit-out phase, the aim is to keep the H&M store in the Rhein-Ruhr Zentrum open at all times. Work on the new store is being carried out whilst the store remains open.
Strong commitment to the repositioning of RRZ
The decision by a long-established tenant to significantly expand its space and make a long-term commitment to Rhein-Ruhr Zentrum with a long-term lease is also a strong signal for the development of the centre. “The fact that H&M is significantly expanding its presence in the Rhein-Ruhr Zentrum and has committed to the location for several years confirms the appeal of our long-term strategy for the RRZ. It is particularly important to us that existing partners are investing in the future of the centre while, at the same time, we are able to attract new international brands to the location. This combination demonstrates that the repositioning of Rhein-Ruhr Zentrum is resonating with the market,” says Olaf Ley, CEO Retail, Eurofund Group Germany.
Another key anchor tenant for the new RRZ
With H&M’s expanded presence, Rhein-Ruhr Zentrum is strengthening another important anchor tenant for its future positioning. The long-term commitment of established brands is a key element of the centre’s ongoing transformation. At the same time, the tenant mix is being selectively expanded with new retail, food and beverage, leisure and entertainment concepts. The aim is to gradually transform Rhein-Ruhr Zentrum from a traditional shopping centre into a modern shopping, leisure and meeting destination for the entire Rhine-Ruhr region. Eurofund Group and its partner are investing around €180 million in the modernisation and repositioning of Rhein-Ruhr Zentrum over the coming years. With H&M, together with the previously announced new and expanded offers from Kaufland, Müller and McFIT, the future profile of RRZ is taking increasingly clear shape.
Press contact Eurofund, Germany
Anja Lottmann, Lottmann Communications
About Rhein-Ruhr Zentrum
Rhein-Ruhr Zentrum in Mülheim is located in one of Germany’s largest metropolitan areas, the Rhine-Ruhr region, which has a population of more than ten million, and attracts visitors from Essen, Oberhausen, Duisburg and Düsseldorf. It is an established shopping centre that has grown continuously since opening in 1973. With more than 100 shops, food and beverage outlets and service providers, it offers a diverse mix of shopping and experiences. Rhein-Ruhr Zentrum is not only a popular shopping destination but also an important social meeting place in the region.
In July 2023, pan-European real estate investment and development company Eurofund Group and London-based private equity firm Signal Capital Partners signed an agreement to acquire the 200,000-square-metre Rhein-Ruhr Zentrum in Mülheim. Around €180 million is being invested in RRZ over the coming years.
Further information is available at www.rrz.de/.
About Eurofund Group
Eurofund Group is an investment, development and real estate management group with more than 30 years of market experience. It operates in Spain, Portugal, the United Kingdom, Germany and Italy and is organised into several business areas: Eurofund Retail and Living, which includes co-living concepts such as Tribu in London as well as senior living projects under the Luana brand.
The company’s most significant projects include Puerto Venecia in Zaragoza, which was named the world’s best shopping centre at MAPIC 2013; the acquisition of UBBO (formerly Dolce Vita Tejo) in Lisbon, which was transformed into Portugal’s first Shopping Resort; and the acquisition of Silverburn, Glasgow’s leading shopping centre in the United Kingdom, together with Henderson Park. In March 2024, Eurofund Group, in collaboration with strategic partners and Henderson Park, acquired Islazul, Madrid’s largest shopping centre and a sustainability pioneer, which achieved the highest rating under the BREEAM® certification scheme in 2025.
In 2022, the company entered the Italian market for the first time with the acquisition of Parma Retail in collaboration with its strategic partner Signal Capital, with the aim of transforming the asset into Parma Promenade – a property it ultimately acquired in 2024. In July 2023, Eurofund Group further expanded its presence in Europe through the acquisition of Rhein-Ruhr Zentrum in Mülheim as part of a joint venture with strategic partners.
